News for 'Sports Marketing and Management'

World Cup 2026 Set to Shatter All-Time Sports Gambling Records

World Cup 2026 Set to Shatter All-Time Sports Gambling Records

Rediff.com9 hours ago

World Cup 2026 is on track to become the biggest betting event in history, with global wagers expected to exceed $50 billion as sportsbooks report record-breaking activity driven by the expanded tournament format and growing legal gambling markets.

India's Badminton Future: BAI Seeks Partners For New League

India's Badminton Future: BAI Seeks Partners For New League

Rediff.com15 Jun 2026

The Badminton Association of India (BAI) has invited Expressions of Interest (EOI) from various organisations to conceptualise, develop, and manage a new professional badminton league in India. The initiative aims to create a sustainable league structure focused on commercialisation, fan engagement, and long-term growth of the sport. Interested parties must demonstrate strong financial capability and experience in managing sports leagues, with proposals due by June 30.

Why India Needs A Cultural Shift To Become A Sporting Superpower

Why India Needs A Cultural Shift To Become A Sporting Superpower

Rediff.com20 May 2026

An analysis of the disparities in India's sporting culture, highlighting the challenges faced by non-cricket athletes and the systemic changes needed for India to become a true sporting superpower.

How Adidas Is Winning The World Cup Brand War Against Nike

How Adidas Is Winning The World Cup Brand War Against Nike

Rediff.com5 hours ago

Early data from the World Cup indicates that sportswear giant Adidas is currently gaining a significant advantage over rival Nike in brand visibility and sales. Adidas, an official sponsor, is seeing a substantial surge in apparel spending and foot traffic, particularly driven by jersey sales. While Nike's business is also growing, it is being outpaced by Adidas, which appears to have a more resonant product offering. Nike, facing declining market share and intense competition, is relying on the World Cup for a boost, though its footwear presence remains strong.

Sedans Hold Ground In Luxury Market Despite SUV Wave

Sedans Hold Ground In Luxury Market Despite SUV Wave

Rediff.com2 Jun 2026

While SUVs have steadily gained share across the industry, data shows that nearly three in 10 luxury vehicles sold in India are sedans, highlighting the segment's resilience despite years of SUV-led growth.

Why Mexicans Feel Left Out of Their Own World Cup After 40 Years

Why Mexicans Feel Left Out of Their Own World Cup After 40 Years

Rediff.com7 days ago

Despite the World Cup returning to their country for the first time in four decades, many in Mexico said they feel excluded, priced out of stadiums, forced to pay for expensive TV subscriptions and constrained by strict licensing rules.

Dream Sports pivots to fintech, AI, and sports entertainment after gaming ban

Dream Sports pivots to fintech, AI, and sports entertainment after gaming ban

Rediff.com26 Mar 2026

Following a ban on real-money gaming, Dream Sports, the parent company of Dream11, is strategically expanding its portfolio across 11 companies, including a new venture into wealth management and stockbroking, with a focus on serving a mass user base through AI-first solutions, cofounder Harsh Jain confirmed.

Police to quiz former TMC minister Aroop Biswas in Messi event chaos

Police to quiz former TMC minister Aroop Biswas in Messi event chaos

Rediff.com7 Jun 2026

Former West Bengal sports minister Aroop Biswas has been summoned by police in connection with a case related to chaos at a Lionel Messi event at Salt Lake Stadium last year. The summons follows an FIR lodged by event organiser Shatadru Dutta, accusing Biswas of black-marketing tickets, extortion, and cheating.

Kosovo Dreams Of FIFA World Cup Spot After Overcoming Sporting Ban

Kosovo Dreams Of FIFA World Cup Spot After Overcoming Sporting Ban

Rediff.com31 Mar 2026

Kosovo is on the brink of qualifying for the World Cup for the first time, a significant achievement after overcoming a sporting ban during Serbian rule in the 1990s.

India To Criminalise Supply Of Banned Substances To Athletes

India To Criminalise Supply Of Banned Substances To Athletes

Rediff.com21 May 2026

India is set to amend its National Anti-Doping Act to criminalise the trafficking and distribution of prohibited substances to athletes, with potential jail terms for suppliers, including medical practitioners who knowingly prescribe banned drugs. The amendments are open for public feedback until June 18 and are expected to be tabled in the monsoon session of Parliament.

Mercedes open to expanding plug-in hybrids for more models

Mercedes open to expanding plug-in hybrids for more models

Rediff.com7 days ago

Mercedes-Benz India is exploring a larger role for plug-in hybrid electric vehicles (PHEVs) in its portfolio, with plans to potentially introduce the technology in more models beyond the newly launched S-Class plug-in hybrid. This strategy aims to cater to luxury car buyers who are hesitant about fully electric vehicles due to concerns over charging infrastructure and range.

India To Criminalise Doping Supply Chain With Jail Terms

India To Criminalise Doping Supply Chain With Jail Terms

Rediff.com21 May 2026

The National Anti-Doping Act will be modified to criminalise trafficking and distribution of prohibited substances to athletes, with jail terms of up to five years for suppliers.

India Vs Pakistan Match Creates History At Women's T20 World Cup!

India Vs Pakistan Match Creates History At Women's T20 World Cup!

Rediff.com16 Jun 2026

The India vs Pakistan match in the Women's T20 World Cup created a new record as the most-attended group-stage game in the history of the ICC Women's World Cup.

Want To Own Ultra-Exclusive Cars?

Want To Own Ultra-Exclusive Cars?

Rediff.com15 Jun 2026

'I own a few cars that I have had specified minutely to my taste, and it does feel nice to know that there are no other vehicles like them anywhere in the world.'

When Fan Culture Turns Toxic: Cricket's Online Hate Industry Exposed

When Fan Culture Turns Toxic: Cricket's Online Hate Industry Exposed

Rediff.com26 May 2026

From online abuse targeting cricketers' families to paid hate campaigns and bot-driven fan wars, cricket's social media ecosystem has spiraled into a toxic industry driven by outrage, algorithms and commercial interests.

4 Finance Careers That Really Pay Well

4 Finance Careers That Really Pay Well

Rediff.com28 May 2026

In the latest Rediff series exploring non-traditional careers, Sandeep Goel, professor and dean-research at MDI, Gurgaon lists a range of high-growth finance careers beyond CA, CS, and MBA degrees.

Arne Slot sacked! Pays price for Liverpool's dramatic fall

Arne Slot sacked! Pays price for Liverpool's dramatic fall

Rediff.com30 May 2026

Liverpool have sacked manager Arne Slot after a disappointing second season where they failed to defend their Premier League title and missed out on Champions League qualification.

'If Losing Belly Fat Were As Easy As Eating A Gummy...'

'If Losing Belly Fat Were As Easy As Eating A Gummy...'

Rediff.com4 Jun 2026

'...would obesity still be a global epidemic?'

IPL's next TV deal could break all records again

IPL's next TV deal could break all records again

Rediff.com16 May 2026

Punjab Kings co-owner Mohit Burman anticipates a significant increase in the next IPL media rights cycle, potentially reaching 20-30 per cent, driven by recent high-value franchise acquisitions and the league's consistent engagement.

Former AIFF General Secretary Kushal Das Passes Away

Former AIFF General Secretary Kushal Das Passes Away

Rediff.com13 Mar 2026

Kushal Das played a pivotal role in organising the 2017 FIFA Under-17 World Cup in India.

FIFA World Cup on the brink: India, China yet to secure broadcast deal

FIFA World Cup on the brink: India, China yet to secure broadcast deal

Rediff.com4 May 2026

Millions of soccer fans in the world's two most populous nations may not be able to watch the World Cup that starts next month, due to a deadlock over broadcast rights in India and no official decision in China.

Justin Rose Set For First India Appearance At DP World India Championship

Justin Rose Set For First India Appearance At DP World India Championship

Rediff.com24 Apr 2026

Major champion Justin Rose is set to make his professional debut in India at the DP World India Championship. The tournament, co-sanctioned with the PGTI, boasts a significant prize fund and underscores India's growing importance in elite golf.

Former AIFF General Secretary Kushal Das Passes Away at 66

Former AIFF General Secretary Kushal Das Passes Away at 66

Rediff.com13 Mar 2026

Kushal Das, former AIFF general secretary, passed away at 66. He played a key role in developing Indian football, including organising the 2017 FIFA U-17 World Cup.

Sports marketing forum in Mumbai

Sports marketing forum in Mumbai

Rediff.com23 Jan 2003

Over 300 delegates are expected to attend SportzBiz 2003.

Despite global risks, top Indian carmakers bullish on FY27 domestic demand

Despite global risks, top Indian carmakers bullish on FY27 domestic demand

Rediff.com18 May 2026

India's leading passenger vehicle manufacturers are significantly increasing investments and factory capacities, alongside planning major product launches for FY27, driven by strong confidence in sustained domestic demand growth despite global geopolitical tensions and supply chain risks.

WADA President Addresses India's Doping Problem, Hails Anti-Doping Efforts

WADA President Addresses India's Doping Problem, Hails Anti-Doping Efforts

Rediff.com16 Apr 2026

WADA President Witold Banka acknowledges India's doping problem but recognises sincere efforts to address it, including participation in Operation Upstream.

WADA Targets Criminal Kingpins in Anti-Doping Strategy

WADA Targets Criminal Kingpins in Anti-Doping Strategy

Rediff.com16 Apr 2026

The World Anti-Doping Agency (WADA) is shifting its focus from individual athletes to the criminal networks that supply performance-enhancing drugs (PEDs), recognising that athletes are often victims of sophisticated doping operations.

Italian football in crisis after European competition exit

Italian football in crisis after European competition exit

Rediff.com17 Apr 2026

Italian football is experiencing a significant crisis following the failure of its clubs in European competitions and the national team's continued absence from the World Cup.

M&M in high gear on SUV growth, product pipeline; analysts bullish despite margin pressure

M&M in high gear on SUV growth, product pipeline; analysts bullish despite margin pressure

Rediff.com7 May 2026

Mahindra & Mahindra (M&M) is largely bullish among analysts following its Q4FY26 results, driven by strong SUV demand, a robust product pipeline, and improving growth visibility across segments, despite near-term margin pressures from rising commodity costs and potential weakness in the tractor cycle.

Messi event fiasco: Mamata accepts sports minister's resignation

Messi event fiasco: Mamata accepts sports minister's resignation

Rediff.com17 Dec 2025

West Bengal Chief Minister Mamata Banerjee on Tuesday accepted Aroop Biswas's resignation as the sports minister in the wake of the controversy over the mismanagement of football icon Lionel Messi's event last week, a senior leader of the ruling Trinamool Congress said.

SUVs rule resale market despite small cars getting cheaper

SUVs rule resale market despite small cars getting cheaper

Rediff.com13 Jan 2026

Data from used-car platforms suggest that buyer preferences have remained broadly stable post-GST, with SUVs retaining their dominance even as price adjustments played out across segments.

8 Reasons To Buy Samsung Galaxy S26 Ultra

8 Reasons To Buy Samsung Galaxy S26 Ultra

Rediff.com27 Mar 2026

Samsung has introduced its top-tier Galaxy S26 Ultra in India, unveiling it alongside the Galaxy S26 and Galaxy S26+. The premium handset features a spacious 6.9-inch Dynamic AMOLED 2X screen and debuts an innovative Privacy Display function designed to enhance on-screen discretion.

Can a Marriage Last Without Sex?

Can a Marriage Last Without Sex?

Rediff.com25 Mar 2026

rediffGURU Anu Krishna, mind coach and relationship coach, offers advice on how to make litle changes and work on your marriage than give up.

Union Budget 2026: Sitharaman tries to cover all bases, leaves out markets

Union Budget 2026: Sitharaman tries to cover all bases, leaves out markets

Rediff.com1 Feb 2026

Budget 2026 sticks to fiscal discipline, shuns populist measures despite five key state elections coming up, but ends up rattling stock markets with a higher transaction tax on derivatives trading.

Shikhar Dhawan Marries Sophie Shine

Shikhar Dhawan Marries Sophie Shine

Rediff.com22 Feb 2026

Former India cricketer Shikhar Dhawan marries long-time girlfriend Sophie Shine in a private Delhi NCR ceremony; Yuzvendra Chahal shares wedding pictures.

Vijay Kumar signs deal with sports marketing firm Percept

Vijay Kumar signs deal with sports marketing firm Percept

Rediff.com18 Oct 2012

London Olympic Games silver medal-winning pistol shooter Vijay Kumar has been signed up by sports marketing firm, 'Percept', which will manage the Army marksman's brand image and endorsements.

Doubles redemption: Bhambri opens up on re-invention

Doubles redemption: Bhambri opens up on re-invention

Rediff.com5 Feb 2026

Doubles is not a sideshow: Yuki Bhambri on re-invention and right support

Auto firms hope to drive to Europe taking the FTA route

Auto firms hope to drive to Europe taking the FTA route

Rediff.com11 Feb 2026

The India-EU free trade deal could help Indian-made cars enter Europe at lower costs and challenge Chinese dominance.

Hyundai Returns As ICC Partner Till 2027

Hyundai Returns As ICC Partner Till 2027

Rediff.com24 Dec 2025

The partnership strengthens HMC's presence in global cricket, marking its return to the sport after its earlier association with the ICC between 2011 and 2015.

Hyderabad shows how it's done as Messi delivers

Hyderabad shows how it's done as Messi delivers

Rediff.com13 Dec 2025

Lionel Messi's programme in Hyderabad was in stark contrast to the mayhem in Kolkata as the second leg of the GOAT India Tour ended on a positive note thanks to thorough preparations, sound planning, and discipline.